Vice President, Advertising
Manager, Digital & Client Services
Director, Creative Services
IS ALL ABOUT
Creating ideas that build success and deliver results
Moving messages across screens
and brand affinity
and expanding networks
Video editing, motion graphics and visual effects
2013 BMA Tower award (gold) - ClariFly® "In the Bag" ad
2013 Summit Award (gold) - Diacon® "Talking Grains" ad
2013 W3 Power of Creativity Award (silver) - "2013 ShamROCK Chicago" web site
Create a planning tool to support customer & agent conversation.
National, individuals – between 25 and 40 years old.
“Lifetrek” educates consumers by presenting life insurance solutions based on individualized situations and preferences. Planners are given a personalized plan with Allstate product options that is generating an extended conversation between consumer and agent.
Household grocery buyers, i.e. moms.
Check out www.lofthousecookies.com
Generate awareness for new insecticide that fights stored product pests.
National grain operators.
We wanted to address a pain point in a fun conversational way. The "Talking Grains" campaign paired a new product with an established brand to create "chatter" in an otherwise reserved market.
"Celtic's execution of our product launch was the best in our history. "
-Mark, Central Life Sciences
NAMA Regional – Gold – New Product Launch
NAMA National – Gold – New Product Launch
BMA Tower Award – Bronze – Integrated Campaign
Interactive training for professional pest control products.
Predominately male, professional pest control operators.
"The Residential Training Module" training tool allows professional pest control operators to build protocols for residential accounts. While learning about application best practice, Zoëcon products are presented as the solution to their most difficult infestations.
An intricate line of lighting assemblies.
Electrical contractors, original equipment manufacturers and aftermarket distributors.
A website that integrates inventory and runs parallel to the parent site. The key to this site’s functionality is the drill down of information to an accessible point for customers.
Facilitate donor engagement for an orphanage network in Latin America.
Spirited individuals looking to make a difference.
The "Get Closer" campaign connects donors with the opportunity of an ongoing relationship with NPH USA by supporting a child. One child and one donor at a time… the message is delivered with beautiful images of the children to bring contributors closer to the impact their donations make.
A line of professional-grade insect control products formulated for consumer use.
A predominately male audience treating a pressing insect infestation.
Pre-Strike stands out in a saturated market with package design created to quickly establish the target insect and the mode of action. A simplified naming convention and high-end graphics engage consumers to pay a premium for products established in the professional pest control market.
2012 Davey Award
An international university with domestic campuses in Atlanta and Houston, as well as online.
Prospective students with busy careers who demand flexible learning.
An in-depth admissions tool converting prospective students into enrolled students with a greater level of transparency. The web environment extends conversations with a guided tour led by an admissions counselor or a private review that helps lead prospective students to a decision.
An art exhibit of 126 globes on Chicago's lakefront.
Tourists and native Chicagoans.
Centered in the environmental messaging, the campaign called citizens to view the Cool Globes exhibit and take action. An interactive web presence sold Cool Globe merchandise, auctioned globes and generated more than 5,000 online pledges.
Awareness for Wind and Rain® cattle feed with a fly control supplement.
Feed dealers and end users.
A kit that armed feed dealers with relevant promotional material for an effective conversation. The dealer kit was loaded with in-store point of sale materials, an educational cd-rom, and end-user brochures.
Generate personality for the bank known for its business acumen and commercial services.
Small to midsize business owners.
A friendly website and fresh ad campaign communicated a service-first approach in a playful and whimsical style and afforded the client accessible separation in a market saturated with options.
Fund development for the affordable housing program.
Potential retail program partners and donors.
A campaign focusing on home as the inspiration to excel in life. The “Home Is” messaging encourages audience participation through donations, partnerships and sharing the story of what home is.
A grassroots movement to generate tourism in Chicago around St. Patrick’s Day.
St. Patrick’s Day enthusiasts.
An engagement campaign to galvanize the Irish American community in the citywide celebration of St. Patrick’s Day. Using parallax programming, the website allowed Irish lovers to vote online and generate a request for Chicago to become the US Headquarters for St. Patrick’s Day.