For professional associations, creating a smartphone app for the annual meeting or big conference was once a nice perk for attendees that helped set the meeting apart. Now, it’s the norm.

According to a recent study, 76% of meeting planners said that they intend to provide an app for attendees at an upcoming event. That number is only expected to climb in coming years, meaning apps will soon be as commonplace as lanyards and nametags at large meetings.

These apps offer a particular appeal to millennial attendees, a generation that will represent 70% of new convention and meeting attendees by 2021 and an important audience for the future health of associations.

To help the National Retail and Restaurant Defense Association (NRRDA) meet this demand, Celtic developed a web-based app specifically for conference attendees. Combining new technology with time-tested tactics, Celtic was able to provide a creative solution that delivered for attendees. When designing the app, the team went to the drawing board to come up with these three must have tools:

  1. Hammer it Home—Individualized Schedules: Allow members to get the most out of these meetings by showing them all that it offers. The customized package provides location, complete agenda and personalized schedule for each attendee to keep them on track and efficient with their time.
  2. Beyond Measure—Attendee Connections: A huge draw of these meetings is the opportunity for members to network. By providing the full attendee list, as well as other information and policies, the NRRDA app helps attendees connect at the meeting.
  3. Level up—Educational Materials: Organized and paperless, the app includes a full library of materials, from the syllabus and breakout session abstracts to full Power Point presentations. Providing all show materials through the app offers convenience and an alternative for the more sustainability minded attendees.

Keeping your meeting attendees connected with an app can improve their experience and keep them coming back in the future. To see more of Celtic’s experience with association clients and app development,
visit “Our Work.”

Author

Deb Ryan

Events & Associations Director

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