CLIENT
Altosid IGR
DESCRIPTION
To solidify its competitive position, Altosid IGR revamped its strategy by reducing price and reintroducing its flagship feed-through horn fly control product. Through a versatile campaign, Celtic educated both producers and feed distributors on its value and effectiveness using a channel strategy designed to connect and inspire action. We highlighted its easy-to-use technology and its impact on pasture cattle performance in order to ignite interest and drive sales.
SERVICES
Strategy & Planning
Media Oversight
Print & Digital Advertising
Programmatic/Retargeting
Influencer Program
Website
SEO/Blogging
Marketing Automation Program
Social Media
Collateral Support
Trade Show Experience
PR/Article Development
Sales Videos
Shelter from the Swarm
EMPHASIZING THE VALUE PROP
We wanted to let producers know the value of insect control in keeping their cattle healthy and how fly control products like Altosid IGR play a crucial role in protecting your cattle, and your bottom line. Celtic's "Shelter from the Swarm" campaign emphasized the significant impact on health, profitability, and herd protection.
To maintain our position as a market leader, it was essential to reaffirm the reasons behind our leadership status.
MEDIA THAT WORKED SMARTER
Celtic crafted a media and social strategy that gave us the flexibility to adapt swiftly to market shifts and social trends. With tools like Brandwatch, we kept our finger on the pulse of real-time sentiment, enabling us to fine-tune our messaging and channel focus for maximum impact. It was a strategic game plan aimed at truly boosting the brand’s visibility and making an impact in the industry.
Celtic crafted a media strategy that prioritized adaptability.
INFLUENCERS BROADEN OUR REACH
Celtic believed the best strategy for selling the benefits of Altosid IGR was to showcase it in action. We partnered with a group of credible influencers who showed off the product's value through product reviews, demos and testimonials. This authentic and relatable approach built up credibility for the product while driving increased awareness and sales activity.
Influencers played a pivotal role in amplifying the educational efforts surrounding Altosid IGR.
12%
sales increase
ESTABLISHING PROFITABLE TOUCHPOINTS
Celtic drove business for Altosid IGR through highly-targeted media touch points and social connections that directly reached targeted consumers.
SR. BUSINESS MANAGER, CENTRAL LIFE SCIENCES
As part of our new product launch, Celtic was dialed in from the start. Proposing great questions and having such strong collaboration sessions to understand and nail down messaging and working with us to push us out of our comfort zones. This process demonstrated to us the importance and value of an in-person focus group and message testing to create an outstanding launch package for us and our customers.
AGRICULTURE
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