Redefining Steel

ArcelorMittal is the world’s leading steel and mining company. At their core is a worldwide group of difference makers bringing fresh thinking to the steel manufacturing process. Celtic created the “We Are” campaign to showcase the employee innovators making a transformational impact to create smarter steel and advance ingenuity.

  • Brand strategy and planning

  • Research - Survey/Focus groups

  • Media planning

  • Advertising/Social media retargeting

  • Campaign landing page

  • Blogging program

  • E-mail campaign

  • Collateral development

  • Public Relations

  • OOH/Transit/Event

  • Big10 Sponsorship




Jim Heitzman

Manufacturing Team Leader & President

“With information flowing across cultures and markets, we are adopting visual education as a marketing tool to deliver increased customer engagement that propels sales”

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© Celtic Chicago, Inc.

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