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Avery Dennison

Dare to BE

Celtic created the BE Bold corporate brand strategy as a disruptor in the industry to inspire greater appreciation for their innovative adhesive chemistry.  Bold messaging set the brand apart and inspired each product category including TrafficJet, ink products and graffiti resistant substrates for the traffic sign division.

  • Strategy and planning

  • Media planning

  • Advertising campaign

  • Collateral support

  • Trade show experience design

  • Public relations/Article development

  • Product launch video/Sales education

  • Innovation Center design

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“Bringing new chemistry to market is incredibly complex. Our chemistry team engages as early as possible so when the product receives approval, we're ready to provide research, naming, and strategy to the brand launch.”

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