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Bridge over a City


Redefining Steel

Cleveland-Cliffs is the largest flat-rolled steel company and the largest iron ore pellet producer in North America. The company is vertically integrated, from mined raw materials, direct reduced iron, and ferrous scrap to primary steelmaking and downstream finishing, stamping, tooling, and tubing and downstream with hot and cold stamping of steel parts and components. With ongoing initiatives to reduce waste, improve water conservation, and reduce carbon emissions by 25% by 2030, they are poised to become North America's leader in steelmaking and mining sustainability. With operations thriving, Cleveland-Cliffs set its sights on building the best team in the industry. Celtic was hired to help define a brand personality focused on attracting the best and brightest.

  • Planning & Market Research

  • Employee Photography

  • Ad Campaign

  • Media Planning & Buying

  • Radio, Print & Digital

  • Paid Search

  • Social Media Advertising

  • Big10 Sponsorship

  • Measurement Dashboard

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“With information flowing across cultures and markets, we are adopting visual education as a marketing tool to deliver increased customer engagement and propel sales. Our manufacturing team knows to do the hard work.”

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