Comfort Zone, makers of pheromone-based products, wanted to bolster Amazon sales and drive retail traffic. Celtic crafted a strategy to introduce the product line and create a story that would educate pet parents, compelling them to buy. From research to customer reviews, a plethora of well-presented, educational information convinced pet owners to buy. The average site session increased by up 112%, with a 16% decrease in bounce rate.
Customer journey mapping
Pet Team Leader &
VP of Experience
“From high-quality food to lifestyle enhancements, pet owners are willing to spend more on their pets and want to align with brands that foster meaningful relationships”