Daubert Chemical
Ultimate Overcoat
To launch a product as revolutionary as ChipShield topcoat, Daubert Chemical needed some stopping power to capture the attention of automakers and engineers worldwide. Celtic developed the “Ultimate Overcoat” branding campaign to promote ChipShield’s unrivaled ability to protect the lighter-weight vehicles of tomorrow.
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Strategy and planning
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Media planning
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Advertising campaign
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Website design
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Digital dashboard
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Social Media
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Video content
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Sales support materials
“Bringing new chemistry to market is incredibly complex. Our chemistry team engages as early as possible so when the product receives approval, we're ready to provide research, naming, and strategy to the brand launch.”
Send us your challenge at info@celticchicago.com