Food Ingredient Insights | Celtic Chicago

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As a marketing agency partnering with food ingredient companies, we have thoughts.

Below are some cool insights with links to things trendy and marketable in food. Enjoy.

THERE'S MORE INSIDE

DSM's clever "purpose" campaign asks us to see the deeper impact of their products. Check out the creative here.

WHERE'S THE BEEF?

Alternative proteins are taking market share. Read about the predictions from the Future Food-Tech Alternative Proteins event in NYC.

MOTION CONTENT REVEAL

Showcasing what's inside food just got easier. See how product campaigns are using motion content to connect to the target audience.

LOVE THAT ALONE TIME

Crest Foods introduces 815 Eats - a full line of dips to take you to your happy place. See the campaign.

IMMERSIVE VIDEO REPORT

See how AI will change the video we see by clicking

KEEP THE BUN IN THE OVEN

We love food creativity but "hot dog" flavored seltzer is taking it a bit too far. Read how they tried to hit it out of the ballpark.

GREEN WITH ENVY

Agrana is committed to the 2040 climate pledge and leading its worldwide sustainability efforts with local action. See how they showcase those initiatives.

Everyone needs to refuel while pursuing their passions. See how Pure Kick reminds us hydration isn't dull.

FLOUR TO THE PEOPLE

With the rise in specialty diets, mills are working on new alternatives. Read about the new tastes meeting consumer dietary demands.

FOOD INGREDIENTS

See Celtic's food ingredient work

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