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Wheat Plant
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Honeyville

Establishing Brand Vision

When food ingredient manufacturer Honeyville came to us seeking a refreshed brand, Celtic developed a comprehensive branding strategy that presented the company as one that always rises to the occasion for its customers. With compelling messaging and striking visuals, we created a story that emphasized the company’s human element. “The Way We See it” campaign explained why Honeyville’s way of doing things is better from top-to-bottom, from the perspective of the people handling the day-to-day operations. This campaign helped position Honeyville as an ideal co-manufacturing partner.

 

  • Brand Positioning strategy

  • Mission, Vision, Values, Story

  • Brand Style guide

  • Launch plan

  • Advertising campaign

  • Digital Media campaign

  • Social Media program

  • Photography

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OTHER FOOD PRODUCTION STORIES

“Food production is about efficiency, sustainability, and safety. Great marketing must prove a brand’s commitment and knowledge to these key drivers. Our food team is ingrained in delivering brand stories that resonate.”

Send us your next challenge

info@celticchicago.com.

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