

Honeyville
Establishing Brand Vision
When food ingredient manufacturer Honeyville came to us seeking a refreshed brand, Celtic developed a comprehensive branding strategy that presented the company as one that always rises to the occasion for its customers. With compelling messaging and striking visuals, we created a story that emphasized the company’s human element. “The Way We See it” campaign explained why Honeyville’s way of doing things is better from top-to-bottom, from the perspective of the people handling the day-to-day operations. This campaign helped position Honeyville as an ideal co-manufacturing partner.
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Brand Positioning strategy
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Mission, Vision, Values, Story
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Brand Style guide
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Launch plan
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Advertising campaign
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Digital Media campaign
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Social Media program
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Photography






“Food production is about efficiency, sustainability, and safety. Great marketing must prove a brand’s commitment and knowledge to these key drivers. Our food team is ingrained in delivering brand stories that resonate.”
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