

Tyson Ingredient Solutions
Chicken Naturally
Part of Tyson’s philosophy as a multi-dimensional company is their commitment to environmental sustainability and ensuring no part of the chicken goes to waste. The specific role of the animal nutrition group in creating these high-quality ingredients for animal feed, pet food, and aquaculture wasn’t widely understood, so Celtic created a clear brand positioning and new name for the division. The campaign that followed supported their focus on sustainability and the important role the division plays.
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Strategy and planning
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Brand positioning / Business unit naming
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Sustainability message
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Advertising campaign
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Web site
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Collateral support
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Trade show experience design (Domestic & International)






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