Tyson Ingredient Solutions

Chicken Naturally

Part of Tyson’s philosophy as a multi-dimensional company is their commitment to environmental sustainability and ensuring no part of the chicken goes to waste. The specific role of the animal nutrition group in creating these high-quality ingredients for animal feed, pet food, and aquaculture wasn’t widely understood, so Celtic created a clear brand positioning and new name for the division. The campaign that followed supported their focus on sustainability and the important role the division plays.

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• Strategy and planning

• Brand positioning / Business unit naming

• Advertising campaign

• Web site 

• Collateral support

• Trade show experience design (Domestic & International)