Tyson Ingredient Solutions
Chicken Naturally
Part of Tyson’s philosophy as a multi-dimensional company is their commitment to environmental sustainability and ensuring no part of the chicken goes to waste. The specific role of the animal nutrition group in creating these high-quality ingredients for animal feed, pet food, and aquaculture wasn’t widely understood, so Celtic created a clear brand positioning and new name for the division. The campaign that followed supported their focus on sustainability and the important role the division plays.
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Strategy and planning
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Brand positioning / Business unit naming
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Advertising campaign
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Web site
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Collateral support
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Trade show experience design (Domestic & International)
Meet
Christopher Lehr
Agriculture Team Leader &
Assoc. Director, Client Services
"Perhaps more than any other industry, audiences in the ag market value authenticity. They don't want to be sold, but they are willing to learn how your product or service will make their job easier and more profitable."