Tyson Ingredient Solutions
Part of Tyson’s philosophy as a multi-dimensional company is their commitment to environmental sustainability and ensuring no part of the chicken goes to waste. The specific role of the animal nutrition group in creating these high-quality ingredients for animal feed, pet food, and aquaculture wasn’t widely understood, so Celtic created a clear brand positioning and new name for the division. The campaign that followed supported their focus on sustainability and the important role the division plays.
Strategy and planning
Brand positioning / Business unit naming
Trade show experience design (Domestic & International)
Agriculture Team Leader &
Client Services Manager
"Perhaps more than any other industry, audiences in the ag market value authenticity. They don't want to be sold, but they are willing to learn how your product or service will make their job easier and more profitable."