Jim Heitzman

Vice President, Advertising

Jim is a Big Picture kind of guy, focused on helping clients identify their strategic and creative relevance—as he has for hundreds of clients over his 25+ year career.

He works closely to design results-oriented annual strategic plans. His hands-on leadership ensures strategic alignment among agency services.

Q&A

Q. How do you inspire new ideas?

A. Prior to a brainstorm, I like to assign a random task. Bring in an ad or color palette, find a new product or show a piece of art. The exercise gets us thinking and inspires a conversation.

Q. What do you like to do in your off time?

A. Much like managing clients at work, my off time is about managing the chaos of being surrounded by my girls – a wife, two daughters and our shepherd mix. Whether it’s softball, cross country or cheerleading, I am on the go. When we are in need of downtime, we travel.

Q. How do you approach yearly planning?

A. Find a moment in time to look back and dream forward. I like to get everyone in the room throwing out new ideas. Yearly planning is about documenting ideas and structuring a roadmap.

Q. What is quirkiest thing in your office?

A. I keep an apple on my desk in homage to my dad who was a high school principal. But I really enjoy how much it bothers Danielle as it begins to wrinkle. She’s such a perfectionist.