Kurt Maloy

Director, Creative Services

Kurt’s deft hand guides his team of copywriters, art directors and production designers like a symphony conductor, inspiring them to consistently produce award-winning work. His raison d’etre is to provide an open environment where artists can collaborate and create.

Q & A

Q. Where was the craziest place you had a new idea?
A. In line at the DMV. Talk about a great place to ponder all kinds of consumers.

Q. How do you know when you’ve hit the right idea?
A. When a client starts to talk about a concept in the future or in their marketplace, I know we’ve hit a nerve. Our best day is when the concepts are so good, they want to choose them all.

Q. Why is your face on a rock on your desk?
A. The staff presented it to me at a “milestone” birthday. Now I consider it a landmark – but they think I am.

Q. How do you inspire people?
A. I share myself as much as possible. I don’t like walls or preconceived notions of how people create. I give them a place to think and try not to create for them. “What if we …” is the best start to any question.