Make Every Day Festive
To increase purchase from 1.5x to 2.5x per year, Celtic needed to expand Lofthouse’s stronghold as the “birthday cookie” to the every day baked indulgence. The new tagline - "Make Every Day Festive" - expanded audience understanding of the product line extendibility. New images and a seasonal campaign helped achieve the target sales goal, keeping moms connected to the brand all year long.
Food Team Leader &
Director, Client Services
"My team has the experience to plan progressive strategies in the ever-evolving trends in the food industry."