Marconi Foods
Tradition Meets Modern
In a world that is evolving, some traditional family-run businesses find it difficult to balance the integrity of their brand and adaption to modern trends. We helped Marconi Foods find a new whimsical, family-oriented brand tone leveraging social and digital channels to deliver its message. The “Top That” campaign invited giardiniera lovers to share self-produced videos via Facebook, showcasing their unique recipes. Marconi experienced a 100% increase in impressions and reach, over 2,000 video views, and a 172% increase in engagement.
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Rebrand
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UX/UI Strategy
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SEO
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E-Commerce website design and development
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Social media user engagement campaign
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Recipe video production
Meet
Lee Hillerich
Food Team Leader &
Director, Client Services
"My team has the experience to plan progressive strategies in the ever-evolving trends in the food industry."