The “SLAP” Campaign

Capturing Attention and Building Mosquito Awareness

Project Description

Building upon the success of its “World’s Deadliest” public awareness effort, Central Life Sciences launched the “SLAP – Support, Learning, Awareness and Prevention” campaign to promote public mosquito control and offer prevention tips. In addition to providing web, social media and print materials to mosquito control professionals across the country, the campaign took to the streets of Chicago, Houston and Fort Lauderdale with mobile billboards, community outreach events, radio PSAs and custom collateral featuring infographics specific to each city.

Client

Central Life Sciences

Website

http://mosquito-awareness.com/