Kaytee Products

Big News for Small Pets

Project Description

Kaytee Products engaged Celtic to help promote additions to its small animal pet lineup and build some buzz ahead of its largest industry tradeshow. Celtic worked with the Kaytee team to write and distribute press materials, arrange trade-show interviews and coordinate product sample requests. Outreach efforts led to strong and varied coverage through industry publications, social media influencers, pet-passionate bloggers and even a television morning news segment in San Diego.

Client

Kaytee Products