Interview with Danielle Vitogiannes, VP Digital
Digital dashboards offer marketing teams an opportunity to see results from multiple sources in real time. Here are three reasons to set up your customized dashboard.
1. Compare Information
2. Recognize Audience Behavior
3. Optimize Quickly
A customized digital dashboard allows marketing teams to pull in specific data points based on business objectives and channels. The data aggregation contains a plethora of information in a singular viewport from multiple sources, helping to identify trends with key analytical points.
In order to distill the information, it is crucial to identify distinct target audiences. Digital dashboards help to better define and understand your consumers personal characteristics, and track their connection to the various channels of your marketing campaign.
With insights into customers, you can optimize marketing efforts, pivoting to the demand drivers. Marketing teams are able to react and capture opportunities, maximizing budget spend.
Having access to distinct digital data points not only allows marketing teams and stakeholders to pivot in real time but creates a foundation for informed decisions in future marketing campaigns.
Ready to build an impactful digital dashboard? Contact us to learn how Celtic Chicago can help you.