To regain shelf space and ignite product consideration among a new generation of veterinarians, Celtic rebranded VetKem, a 30-year-old flea premise product for dogs and cats. Focus group intel and veterinarian feedback inspired new packaging with a distinct color-coding system to assist clinic staff in easily distinguishing application use. The “hitchhiker” campaign reminded vets about the dangers of fleas and ticks reaching the family even when the pet was protected.
Rebranding and logo development
Veterinarian ad campaign development
Media strategy and management
Pet Team Leader &
VP of Experience
“From high-quality food to lifestyle enhancements, pet owners are willing to spend more on their pets and want to align with brands that foster meaningful relationships”