Lemonade
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Jel Sert Company

Live Vividly

Jel Sert was seeking a fully integrated program of messaging, visualization and media to change up the "old time" perception of the Wyler's Light brand. The goal was to appeal to a younger, more contemporary demographic. The brand was offering new ways to take plain old water and add a blast of fruit flavor on the go. The "Live Vivid" concept let consumers know that Wyler's Light adds flavor to their day. 

  • Brand Campaign

  • Social Media

  • Digital Ads

  • Website

  • Photography

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"The food team has the experience to plan progressive strategies in the ever-evolving trends of the food industry. We create brand stories to tell a unique story and connect with the consumer."

Send us your next food challenge at

info@celticchicago.com.