CLIENT
Central Life Sciences
DESCRIPTION
Did you know that insect infestations cost the stored grain industry around $2.5 billion every year? That's a huge hit! Celtic came up with a campaign to show just how much of a difference Central Life Sciences’ grain protectant can make for stored commodities and operational profit. And to really dive into the topic, the sales team championed the conversation by connecting with end-users to reinforce our cost-benefit story.
SERVICES
Strategy & Planning
New Launch Campaign
Advertising
Website
Video Production
Media Program
Paid Search/Retargeting
Social Media
Marketing Automation Program
Collateral/Direct mail
Earned Media Program
Trade Show Experience
Real Damage Tells the Story
PREVENTING A MONSTROUS PROBLEM
Celtic developed the "Monster Bug" campaign, showcasing how Gravista products can nip a tiny insect problem in the bud before it spirals into a monstrous headache for grain producers. With high-impact messaging and results to match, we demonstrated the transformative power of our solutions and impact to the bottom line.
The threat was vividly portrayed through a compelling campaign that demanded attention and action.
MONSTROUS MEDIA SOLUTIONS
Celtic devised a media program that used an omni-channel approach and a mix of channels to educate and motivate people. Wherever possible, we brought our monster to life so our target audience could see its impact. Based on the results, it's clear that we caught our target audience's attention.
Bringing the threat to life had a profound impact on visual storytelling and its significance to the end-users.
SERIOUS SOCIAL PERFORMANCE
The "Monster Bug" campaign packed a serious punch, stopping thumbs in their tracks in even in the busiest social feeds. With attention firmly caught, our videos, graphics, and punchy copy swiftly revealed the scale and potential expense of this often-ignored issue, all while highlighting the straightforward solution with a monstrous return on investment.
The best way to stand out is to be disruptive.
279%
increase in digital impressions
GENERATING MONSTER ENGAGEMENT
Fueled by more than 2 million social impressions, the "Monster Bug" campaign increased Bug Free Grains’ total digital impressions by almost 300%.
SR. BUSINESS MANAGER, CENTRAL LIFE SCIENCES
When launching two new products to the market, Celtic ensured that our marketing left no stone unturned, catering to both our distributors and sales team. Their meticulous approach and strategic insights ensured that every touchpoint was addressed to maximize product sales. This underscores their deep understanding of our business, products, and customers.
