DESCRIPTION

Central Life Sciences, a division of Central Garden & Pet, has led the way in insect control innovation for over 40 years. As pioneers in the development of insect growth regulators (IGRs) like methoprene, hydroprene, and kinoprene, they remain at the forefront of sustainable, science-based pest control.

​

Recognizing that insect infestations cost the stored grain industry an estimated $2.5 billion annually, Celtic was brought in to develop a campaign that would spotlight the value—and urgency—of proactive protection. Our strategy focused on illustrating how a small insect problem can quickly turn into a massive issue if left unchecked, and how trusted solutions like Gravista and Diacon can prevent that escalation.

​

With bold creative, sharp messaging, and a results-driven media strategy, the campaign resonated—delivering over 26 million impressions and more than 60,000 visits to the landing page. Most importantly, it drove meaningful product adoption and proved the real-world impact of Central Life Sciences’ grain protectants.