A strong campaign is key to sparking brand conversations and nurturing an engaged, connected community. The Chicago Advertising Federation (CAF) brings together a dynamic mix of advertising professionals, brand leaders, creatives, media experts, and rising voices; offering valuable insight into the trends, tools, and thinking that shapes the industry. This network keeps CAF in step with what matters most to both brands and agencies.

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To deepen member engagement, Celtic crafted a bold social strategy rooted in CAF’s core values and Chicago pride. Built around the unapologetically local theme “We Are Chicago AF,” the campaign was designed to be eye-catching, authentic, and proudly outspoken. From awareness to advocacy, every piece of content was built to spark conversation, grow the CAF community, and strengthen meaningful connections with members and future leaders.