CLIENT

Coralife

DESCRIPTION

Coralife’s mission is to make marine aquatics accessible and help their customers’ aquarium dreams come true. But making these dreams a reality required a revamped and reimagined web presence. Celtic created a refreshing web experience that made a splash with Coralife’s aquatic audience.

SERVICES

UX/UI Strategy and Design

Website Design

Development

Production

Creating an Immersive Website for Aquatic Aficionados

Splashy Design Sets the Scene

Our design team dove to the depths of the ocean to create a website design that closely resembled an aquarium. The home page even features a parallax video of fish swimming freely to set the tone. In addition, Celtic added elements that highlighted the elegance and beauty of the ocean to resonate with customers seeking the absolute best in aquarium products.

Celtic developed an eye-catching design that dropped visitors right into an aquarium.

Creating a User Experience That Flows Naturally

Coralife has a wide variety of customers, from experienced hobbyists to more casual beginners dipping their toes into the hobby for the first time. In creating this new website, our team knew the functionality had to cater to both. We made Coralife’s brand mission and differentiators clear from the get-go, while making it easy for users to navigate to products and content that went beneath the surface.

Coralife’s user experience catered to all aquatic enthusiasts.

Setting Coralife’s Brand Standards

Once a concept was chosen, it was our job to ensure Coralife’s newly designed website thoroughly encapsulated the new aesthetic. This started with establishing brand guidelines and a fresh color palette that distinguished Coralife from its competitors. We also left no stone unturned when creating continuity. We turned Coralife’s logo into a visual asset that was integrated into different components. And we used iconography to help sort and categorize products, leading to a smoother user experience.