CLIENT
Vita Flex
DESCRIPTION
For more than 25 years, Vita Flex Pro has been the go-to choice for top-tier equine athletes, offering cutting-edge performance products that meet the highest standards. In the world of competitive horse riding, success often comes down to tiny margins. What works today might not cut it tomorrow, so constant improvement is key.
Professional equestrians demand excellence, not just from themselves and their horses, but also from the products they use. That's where Celtic stepped in with a meticulous plan to revamp the website, making sure every user has a seamless experience from start to finish.
SERVICES
UX/UI Strategy and Design
Website Design
Development
Production
The Fine Line Between Good and Great
REFRESHING VITA FLEX'S DIGITAL PRESENCE
By perfectly capturing Vita Flex's essence in the digital space, our team grabbed the target audience's attention and created a website that resonated. With thoughtful design and strategic implementation, the site serves as an impactful platform for showcasing Vita Flex's products and connecting with customers in a meaningful way.
Celtic gave the Vita Flex website a fresh new look aiming to trot out greatness
USER FLOW THAT FLOWS SEAMLESSLY
Celtic meticulously crafted a smart user flow for the new Vita Flex website, ensuring a seamless and intuitive experience for visitors. Through careful consideration of user needs and behaviors, the navigation was structured to guide users effortlessly through the site, from exploring product offerings to accessing valuable resources. Prioritizing clarity and simplicity, every interaction was designed to enhance user satisfaction and facilitate meaningful engagement with the brand.
The user flow easily allows visitors to navigate the robust product selection, from overall health to hoof.
ESTABLISHING BRAND GUIDELINES
Creating digital brand guidelines for Vita Flex was about showcasing that extra energy and uniqueness. We selected the colors, fonts, and images to convey unparalleled quality and distinction. We wanted every digital touchpoint to ooze sophistication and excellence, leaving a lasting impression on anyone who interacts with the brand. With these guidelines in place, Vita Flex was set to shine bright and stand out from the crowd, making a statement that says, "We're the best of the best."
The digital brand guidelines Celtic created used colors to convey a feeling of superiority and distinction.
SAMANTHA DANIEL, DIRECTOR OF DIGITAL SERVICES, CELTIC CHICAGO
Celtic reimagined the Vita Flex website, seamlessly aligning the brand with horse owners through an exceptional user experience. Usability and engagement were enhanced, ensuring that horse owners can easily navigate and access valuable information. The result is an elevated digital platform that not only reflects Vita Flex's commitment to excellence but also strengthens its connection with its target audience.
PET
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