DESCRIPTION

For over 40 years, Wellmark has been a trusted name in pet care. But instead of resting on its reputation, the brand set out to change the game—launching a new line of innovative products designed to bring wellness home and help reduce unnecessary vet visits.

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To introduce the line, Celtic rolled out a highly targeted social media campaign that struck a chord with pet parents. Through engaging, relatable content, we built awareness, drove trial, and sparked meaningful conversations with the people who care most. In just the first three months, the campaign generated more than 3.5 million impressions; driven largely by strong engagement on Facebook and Instagram and positioned Wellmark as a brand that truly understands the modern pet owner.