CLIENT
American Equilibration Society
DESCRIPTION
The American Equilibration Society (AES) needed a major digital cleanup, from both administrative and operational perspectives. The AES was using a patchwork of digital platforms, making their website difficult to manage. The AES came to Celtic looking for a much cleaner, more modern all-in-one system that would streamline dues, registrations, video content email communication. And we delivered, creating a more functional and aesthetically pleasing experience that set the association up for success, while matching the quality of work their members do every day.
The American Equilibration Society, is managed by Celtic Associations, a division of Celtic Chicago that offers association management and conference planning services. Click here to learn more about Celtic Associations.
SERVICES
Website redesign
AMS + event registration integration
Video library integration
Member tracking + analytics
Meeting app development
Bringing Aesthetic Functionality to the AES Website
Implementing a Streamlined and Seamless System
Synchronizing the AES’ numerous platforms was a critical first step toward optimizing the AES website. Celtic brought everything under one roof, eliminating unnecessary pain points like multiple login credentials, which frustrated both members and admins. We helped migrate everything into one clean system with improved user experience and proper data tracking. This migration included an intuitive AMS, event registration, video library, email platform, and analytics—making day-to-day operations way easier and more consistent.
Turning patchwork platforms into a powerful migration
Modernized Web Design and Communications
In addition to improving the AES’ web functionality, we also brought a contemporary paintbrush to the website’s design. Along with these design improvements came a revamped email system that swapped clunkier tools with cleaner, on-brand and an easier-to-use platform. It was easier than ever for the AES to send emails that looked great and resonated with members, without the awkward templates or off-brand messaging.
Out with the old, in with the new
danielle vitogiannes, celtic, PARTNER | DIGITAL + ASSOCIATIONS
The Coralife site perfectly captures Celtic’s commitment to balancing form and function when developing websites. The Coralife website was built first to ensure the most helpful and enjoyable user experience possible, while keeping the beautiful aesthetic of the brand reflected in every step of that journey.
Associations
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