CLIENT
Chicago Advertising Federation
DESCRIPTION
The Chicago Advertising Federation had recently unveiled a bold brand that further cemented itself as the top organization of second city advertising professionals. The CAF came to Celtic seeking to extend this newfound brand with the goal of encouraging Chicago-area advertising professionals to join and become “Chicago AF,” through a website redesign, an attention-grabbing social media campaign and a number of brand-enforcing events.
The Chicago Advertising Federation, is managed by Celtic Associations, a division of Celtic Chicago that offers association management and conference planning services. Click here to learn more about Celtic Associations.
SERVICES
Website Design & Development
Social Media Campaign Development
Event Planning & Coordination
A Brand Extension Worthy of the Windy City
Driving Action, Attention & Attendance
The Chicago Advertising Federation needed their newly designed website to serve several purposes. Celtic’s team of digital web content and design experts ran with this challenge. Our team optimized the content to drive action and properly tell the CAF’s rich story. We then brought that story to life by designing an eye-catching website while improving the site’s functionality to help easily attract new members and sponsors, and drive attendance to their many events throughout the year.
Bringing CAF’s Bold Brand to the Digital Forefront
Bringing an Industry Force to the Forefront
To support the launch of this new brand campaign and website, Celtic’s social media team developed and launched a bold and unapologetic social media campaign. The campaign spotlighted the unique energy of Chicago’s advertising scene and drove home the value of the Chicago Advertising Federation.
A Social Media Campaign That Was Chicago AF™
Bringing Value Beyond the Brand
In addition to elevating CAF’s branding, we also offer association management services, including: Strategic Planning, Administration, Accounting & Finance, Member Management, Governance, Social Media Management, Continuing Education
Full-Service Association Management
danielle vitogiannes, celtic, PARTNER | DIGITAL + ASSOCIATIONS
The Coralife site perfectly captures Celtic’s commitment to balancing form and function when developing websites. The Coralife website was built first to ensure the most helpful and enjoyable user experience possible, while keeping the beautiful aesthetic of the brand reflected in every step of that journey.
Associations
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