CLIENT
Stepan
DESCRIPTION
Stepan Agricultural Solutions wanted to shake things up with a brand that would resonate more deeply. So, we embarked on a branding adventure to infuse more humanity and personality into their business. For Stepan, it's not just about the science behind their solutions; it's about the people they impact along the way and the pride they take in moving their business forward. Our work helped Stepan push limits by blending expertise to cultivate partnerships that shape the future of agriculture.
SERVICES
Internal and External Research
Brand Strategy and Planning
Brand Creative and Messaging
Internal Integration
Trade Show Support
Brand Standards
Sales Support Materials
Cultivating Excellence
ESTABLISHING EXCELLENCE
We gauged how people viewed Stepan Agricultural Solutions, whether they were unfamiliar with the company and its product offerings as well as those that have long standing and established partnerships. We crafted a robust brand platform centered around the tagline "Cultivating Excellence." We infused the brand with a modern, dynamic tone to enhance its image, intertwining key elements with the company's innovative ethos.
Stepan Agricultural Solutions wants to help you grow through science and meet ever-changing market needs.
BRAND JOURNEY
We crafted a roadmap for success, kicking off with internal education and spreading the word to customers far and wide. The ultimate goal? Growing our customer base and making meaningful connections. It's all part of our plan to share this brand's exciting story with the world.
Stepan offers a perfect blend of experience and ingenuity to advance agriculture.
FORGING A UNITED BRAND FRONT
Celtic devised a strategy to make sure our marketing outreach and messages were comprehensive and consistent. We created a campaign that educates, inspires, and gets people moving. With a solid brand standards roadmap in hand, every interaction with Stepan’s customers and industry partners stays true to its unique style and voice.
Driven by a single brand voice, message reinforcement was consistent through every touch point.
STEPAN CHEMICAL, GLOBAL SALES & MARKETING ENABLEMENT DIRECTOR
Stepan and Celtic took a partnered approach to developing a unique brand strategy and introducing it to both the organization and market.
