Ajinomoto Health & Nutrition is a global innovator in the food and health space, committed to improving lives through advanced nutrition and science-backed wellness solutions. As part of the century-strong Ajinomoto Group, the company blends deep expertise with cutting-edge R&D to deliver ingredients that support better health and elevate food experiences worldwide.

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When Ajinomoto turned to Celtic to help elevate its brand, we launched the “Awaken Possibilities” campaign—a bold initiative that highlighted the company’s extraordinary ingredient solutions and the passionate people behind them. With striking photography and storytelling that brought the science to life, we showcased how nutrition can be both smart and craveable; what we call nutrition without compromise.

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The campaign leaned into Ajinomoto’s globally diverse team to connect with food scientists, technologists, and industry professionals on a deeper level. Unveiled at IFT, one of the industry’s most important events, the program quickly gained traction; delivering over 13 million impressions and driving a 23% year-over-year increase in qualified leads.