CLIENT
ID Label
DESCRIPTION
For 30 years, ID Label has established itself as one of the leading manufacturers of barcode labeling solutions and warehouse installation services. But in a fast-paced industry that’s always evolving, ID Label’s brand had to follow suit. That’s where Celtic went to work, developing a new logo and refreshed collateral that will keep ID Label at the industry’s forefront.
SERVICES
Brand Campaign
Logo Development
Social Media Campaign
Video Development
Collateral
A Brand Refresh That Stuck
Evolving ID Label’s Legacy
Designing a new logo is one of the many pivotal steps to a brand refresh. Our creative team took this opportunity to develop an interlocking logo that presented ID Label as more than just a solutions provider, but as a trusted partner in their customers’ success. Our logo exercise also featured brand guidelines to ensure proper usage, and new stationery to quickly bring this new emblem to the masses.
Celtic created a new logo for ID Label built around trust and tenacity.
Making the Most of a Major Milestone
In addition to remaking ID Label’s logo, the company recently celebrated its 30th anniversary. That meant the timing couldn’t have been better to introduce a commemorative emblem that honored the company’s legacy. And to keep the celebration going, we developed a special social media campaign that highlighted ID Label’s impact on its industry for the last three decades.
Celtic helped ID Label celebrate its 30th anniversary in style.
Creating Clever Videos & Print Collateral
With products named Bullseye™, Beam Renew™ and Arctic Xtreme™, we knew there were opportunities to develop engaging videos that differentiated ID Label’s solutions from its competitors. From bulls to chameleons and plenty of other quirks, we left no stone unturned when highlighting everything ID Label has to offer. We also developed engaging, visually appealing infographic content that helped establish ID Label as an industry thought leader. These assets helped bring the world of labeling solutions to life.
Celtic extended ID Label’s new brand into engaging infographics and video content.
jim heitzman, celtic, PARTNER | President + CEO
For a brand refresh to really make an impact, it has to be more than just a new look—it needs to be a full-on transformation. ID Label understood this, partnering with Celtic to not just reimagine its brand, but to bring it to life everywhere. From the website and social media to videos, collateral, and beyond, we made sure the new identity was seamless and consistent across all channels. The result? A brand that doesn’t just look refreshed—it feels it.
MANUFACTURING
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