CLIENT

Central UAS Technologies

DESCRIPTION

Central UAS Technologies is redefining what’s possible in the skies. Known for engineering high-performance unmanned aerial systems for commercial and industrial applications, the company recognized that the next stage of growth required more than cutting-edge hardware, it needed a bold market entry strategy to claim leadership in an increasingly competitive space.

When Central UAS Technologies prepared to launch its new division, it turned to Celtic to develop and execute a go-to-market strategy that would capture attention, drive engagement, and position the brand as the premier innovator in aerial intelligence solutions. After exhaustive industry research, the result was a fully integrated launch campaign that elevated Central UAS Technologies, formerly known as Leading Edge Aerial Technologies, into an entrant recognized as a force in the UAS industry.

SERVICES

Industry Research

Brand Positioning Strategy

Launch Planning

Creative Development

Media Research, Planning and Oversight

Print & Programmatic Digital Advertising

Website

SEO/Blogging

Social Media

Collateral Support

Trade Show Experience

PR/Article Development

Launching a New Era in Unmanned Aerial Systems

Our Launch Approach

Celtic engineered a brand introduction that matched the innovation and ambition of Central UAS Technologies. From brand positioning and messaging architecture to a coordinated multi-channel rollout, every touchpoint reinforced one clear message: Central UAS is delivering next-generation aerial intelligence. We deployed a blend of high-impact industry media, targeted digital campaigns, immersive video storytelling, social engagement, earned media campaign and strategic trade show activations. Each element spoke directly to key vertical markets, highlighting the end-to-end product and software innovation and application expertise.

The sky was the limit for this brand launch.

Bringing Expertise to Market

Through a series of strategic webinars, high-profile podcast interviews, and active participation in industry dialogue at key conferences and trade shows, Celtic positioned Central UAS Technologies as a leading voice in unmanned aerial innovation. These platforms allowed the brand to address pressing industry challenges, from operational inefficiencies and delayed data processing to the high costs of human deployment, while highlighting the transformative potential of autonomous, aerial solutions. By fostering two-way conversations with decision-makers and industry influencers, we moved audiences from initial awareness to deep understanding, ultimately positioning Central UAS Technologies not just as a technology provider, but as a trusted thought leader and strategic partner.

Shaping industry thinking through curated conversations.

Creating an Immersive Brand Experience

At the Commercial UAV Expo, Celtic designed an immersive brand experience that brought Central UAS Technologies’ capabilities to life for high-value audiences. The booth featured a dynamic end-to-end video wall, a variety of hardware solutions and huddle spaces for one-on-one conversations. Attendees could engage with various drone models, explore data outputs from recent applications, and speak directly with engineers to understand the precision and power behind the software and hardware solutions. This hands-on, sensory-rich environment left a lasting impression, keeping Central UAS Technologies top-of-mind and reinforcing its position as a leader in next-generation aerial intelligence.

Celtic helped Central UAS Technologies make a show-stopping introduction

Celtic Delivered a Launch Campaign that Drove Growth

The launch campaign delivered exceptional early traction with above average CTR and highly efficient CPC. Within the first month of launch, there were significant increases in inbound inquiries, strong engagement across social and trade media channels, and rapid awareness building of Central UAS Technologies solutions. The division didn’t just enter the market, it reset expectations for what modern unmanned aerial systems could achieve.