CLIENT

Flexco Heavy Duty

DESCRIPTION

Flexco has been powering productivity in heavy-duty industries like mining, aggregate, cement, and agriculture for more than a century. But the company knew that the future demanded more than durable hardware, it required faster, smarter decision-making powered by real-time intelligence.

Elevate was primed for launch and that’s when Flexco turned to Celtic to propel this game-changing tech platform into the market. The result was Flexco Elevate®, an IoT-powered monitoring device and technology platform delivering instant access to belt cleaner performance data and actionable insights. With Elevate, on-site inspections, manual diagnostics, and reactive problem-solving give way to intelligence at speed; real-time analysis and predictive alerts that keep operations moving without interruption.

SERVICES

Brand Positioning & Development

Launch Strategy & Planning

Campaign Microsite

Social Media/Blogging Program

Marketing Automation Program

Sales Collateral/Launch Kit

Public Relations

Trade Show Support

Infographics Series

Overview video

Upping the Ante with Game Changing Tech

OUR LAUNCH APPROACH

To introduce this technology breakthrough to the market, Celtic engineered a fully integrated campaign that matched the velocity of the product itself. From high-impact traditional and programmatic media to social storytelling and direct outreach, every touchpoint drove home one message: it’s time to transform your operation with belt conveyor intelligence.

We highlighted the empowerment Flexco Elevate gives its users, offering predictability they can trust, quality they can see, and speed they can feel. The result? Global adoption began within 90 days of launch.

Building momentum for a best-in-class cleaner monitoring system

Shaping Industry Thinking Through Curated Conversations

Through HubSpot automation, we positioned Flexco as a thought leader by delivering content tailored to each industry and its unique operational challenges. We began by framing the conversation around the high costs and operational risks of unplanned downtime, then strategically advanced the narrative to highlight cost savings, maintenance efficiency, and measurable ROI.

This intentional sequencing created a guided learning journey; one that not only informed but reframed how decision-makers viewed conveyor maintenance. By delivering the right insights at the right time, we didn’t just raise awareness; we accelerated industry understanding and confidence, moving prospects from curiosity to committed investment at unprecedented speed.

Celtic served up a buffet of content to an audience starving for more.

C-Suite Impact & Sales Empowerment

We made the launch impossible to ignore. For top-tier C-suite targets, Celtic created a premium sales kit featuring a short, high-impact video and a custom bronze executive pen holder; a desktop reminder of Flexco Elevate’s durability and precision. This tactile, memorable package reinforced the promise of intelligence at speed every time it caught the eye.

In order to captivate attention, we had to be bold.

200%

increase in social impressions

Elevating Engagement to New Heights

The launch generated monster engagement: a 200% increase in social impressions, 168 earned media placements, and 41 million impressions across the industry.

Flexco Elevate didn’t just enter the market, it redefined how the industry thinks about belt cleaner monitoring, proving that in today’s heavy-duty operations, speed means nothing without intelligence.