CLIENT
Ajinomoto Health & Nutrition
DESCRIPTION
When Ajinomoto Health & Nutrition asked us to make its brand stand out, we didn't hold back. We launched the "Awaken Possibilities" campaign, showing the world just how amazing their ingredient solutions can be. Through stunning photography and by introducing the people behind the science, we proved that smart solutions can be both nutritious and mouthwatering. That's what we call nutrition without compromise.
SERVICES
Strategy & Planning
New Launch Campaign
Advertising
Campaign Landing Page
Video Production
Media Program
Paid Search/Retargeting
Collateral
Earned Media Program
Trade Show Experience
Awakening Food Possibilities
OUR APPROACH
Ajinomoto Health & Nutrition wanted to generate buzz for its largest trade show so we devised a concept that truly stood out. To help tell the story of a brand dedicated to promoting authenticity in cuisine, we combined beautifully shot photos with compelling messaging to tell an authentic story about their team of ingredient experts, always eager to share their latest innovations.
A show-stopping and authentic trade show experience.
INDUSTRY CONVERSATIONS
Celtic didn't stop the conversation when the show ended. We kept it going by reaching out to industry media with targeted pitches and engagements to keep AHN top of mind. By keeping the buzz alive about AHN's innovation, emerging trends, and awesome solutions like sodium and sugar reduction and plant-based options, we kept the dialogue flowing.
Celtic raised the profile of AHN experts, making them the central focus of our industry conversations.
MEDIA ACTIVATION
Celtic deployed an integrated media strategy that combined in-depth thought leadership through webinars and advertorial content with strategically placed programmatic ads, ensuring heightened awareness and a continuous dialogue with their target audiences.
Ajinomoto remained at the forefront of industry discussions thanks to its strategic media approach.
2.5 mil
industry impressions
REACHING THE MASSES
Confirmed thought leadership content in industry outlets generated over 2.5 million industry impressions, resulting in a 23% year-over-year increase in leads generated.
MARLENE BYRNE, CEO CELTIC CHICAGO
It began with a touch of authenticity and a craving for a rich, flavorful experience. By featuring AHN's own chefs, food scientists, sales, and marketing professionals as the focal point of this year's IFT campaign, the Celtic team cultivated an environment of genuine connection witin the booth - a must-see culinary experience.
