CLIENT
TH Foods
DESCRIPTION
TH Foods has become a major player in the snack food industry, but the company wanted to showcase its full range of capabilities and specialty products. That's where Celtic stepped in with an integrated marketing campaign that really had some bite. We crafted impactful creative and messaging that resonated, and the results spoke for themselves: qualified leads across all segments.
SERVICES
Launch Strategy & Planning
Brand Positioning
Media Planning
Advertising/PPC
Campaign Landing Page
Social Media Program
Thought-Leadership Content
Progress Campaign
Marketing Automation Program
The Heart of Marketing Actualization
STAYING AHEAD OF THE TRENDS
TH Foods was resolute in its mission to distinguish itself in a competitive field and ensure its target audiences understood the importance of exceeding expectations and staying on top of food trends and preferences. Our campaign was all about highlighting these trends and crafting a compelling story using high-impact imagery, statistics, and data to showcase a company with its finger firmly on the pulse of the industry. To support an even deeper connection to the company, Celtic launched the "Persistent Progress" campaign, highlighting the individuals at the heart of TH Foods' mission.
Success was all about highlighting the unique aspects of the brand.
INDUSTRY CONNECTIVITY
Celtic's lead generation campaign was all about connecting with the right people who make the big decisions in the industry. We used a mix of smart media channels and social media to get the word out, sparking new leads for the sales team. This not only got the ball rolling for more meaningful conversations, but also laid the groundwork for ongoing education about the products.
Celtic raised the profile of TH Foods by extending its story into key trade outlets.
PERSISTENT PROGRESS
In parallel to lead generation efforts, Celtic kicked off a campaign that highlighted how TH Foods is leading the pack in the industry, investing in innovation, and enhancing operational efficiency. We tapped into the expertise of both leadership and production staff to share the company's journey and success story.
Persistent Progress is how TH Foods delivers beyond expectations.
2.4 mil
impressions
SHATTERING LEAD GENERATION EXPECTATIONS
Celtic generated more than 2.4 million impressions with key food industry professionals and delivered 437 leads (more than 350% over the target goal), including one premium target identified during planning.
JEREMY HOGAN, VICE PRESIDENT OF ENGAGEMENT, CELTIC CHICAGO
This comprehensive program utilized thought leadership, social targeting, industry media, and behavior-based targeting strategies to engage a highly influential audience. Leveraging this mix of channels enabled Celtic to effectively establish meaningful connections.
