CLIENT

Ardent Mills

DESCRIPTION

Ardent Mills, North America's leading flour supplier and grain innovator, emerged from the merger of three major grain organizations. With a compelling story to tell, we focused on aligning their internal culture with their sophisticated external operations. Celtic reimagined their digital environments, creating harmony across their sub-brand websites as the organization evolved.

SERVICES

Website Strategy & Development

Ongoing Website Maintenance

Custom Multilingual Website Settings

Salesforce Integration

Making Gains in Grain Innovation

NOURISH WHAT'S NEXT

Celtic designed Ardent Mills' new website around the theme "Nourish What’s Next" in the future of food. The primary goal was to create an easy-to-navigate product library where users can explore offerings and request information. The site also delves into the "Why" behind the product story with detailed sections on "Who We Serve" and "How We Can Help," explaining the goals behind the company’s mission.

Ardent Mills' new website was created as a place to tell a story of innovation.

TELLING AN IMPACTFUL STORY DIGITALLY

Ardent Mills runs numerous digital campaigns focused on SEO, inbound strategy, CRM creation, and more that all needed a unified landing place. Celtic developed and manages the user workflow, ensuring any form submissions feed seamlessly into their CRM platforms. We created specific properties and user stories to highlight the importance of each contact's journey, providing the Ardent Mills sales team with Marketing Qualified Leads directly from the website.