CLIENT

Honeyville

DESCRIPTION

For more than 70 years, Honeyville has been a business predicated on doing right by others. That’s the Honeyville Way. The company is a leader in food manufacturing and ingredient solutions because of its people and the dedicated service they provide. This people-first approach was a true differentiator, and a story that needed to be told. When Honeyville wanted a reinvigorated brand to drive business, we focused our efforts on telling this story through the lens of the people who make it happen. This purposeful branding initiative included a redesigned website and a slew of captivating ads that told a unified story: Honeyville does business the way it should be.

SERVICES

Brand Strategy & Positioning

Brand Campaign

Co-Man & Private Label Campaign

Photo Shoot & Employee Interviews

Website Design & Development

Branding the Honeyville Way as the Best Way

REDEFINING HONEYVILLE'S BRAND

Celtic developed a brand campaign that told Honeyville’s story through the perspective of its people, literally. We sent our team to conduct a photo shoot with Honeyville’s employees, and used those photos to serve as our primary visuals. We paired those powerful profiles with a messaging strategy that got across a critical idea: there are plenty of ways to do business, but Honeyville’s way is the way it should be.

A rejuvenated brand that put employees at the heart of the conversation.

TELLING AN IMPACTFUL STORY DIGITALLY

Celtic created a dynamic website that successfully expressed the Honeyville Way while delivering a seamless user experience that made it much easier for visitors to understand the company’s services and capabilities. Through engaging content and intuitive design, the website guided users along a conversational path, allowing them to explore the company's services and capabilities effortlessly.

Celtic told Honeyville’s brand story in a refined digital experience.

MEDIA WITH A PERSONAL TOUCH

Celtic developed captivating advertisements with various Honeyville employees serving as the hook. Within each ad, we told a unique story about each subject’s role, and how the way they play their role helps set the company apart.