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CLIENT

Wyler’s

Wyler's Light

DESCRIPTION

Jel Sert recognized the need to shake off the "old fashioned" image attached to its Wyler's Light brand, and they turned to Celtic for a revamp. With a mission to attract a younger, trendier crowd, we crafted a vibrant and lively brand campaign. Our goal was simple: to inspire consumers to jazz up their regular water routine with exciting flavors. And with a product bursting with boldness, we knew our campaign had to be just as bold to match.

SERVICES

Brand Campaign

Social Media

Digital Advertising

Website

OOH Creative

Photography

Live Vividly with Wyler’s Light

A BRAND CAMPAIGN WITH FLAVOR

Celtic unleashed the "Live Vivid" campaign, painting it with lively hues and compelling messages that showcased the myriad benefits of Wyler’s Light. Our aim was clear: demonstrate how you could inject flavor and excitement into your water and daily routine without adding any unwanted calories. With each refreshing sip, you could elevate every moment of your day. Stay hydrated effortlessly, infusing essential vitamins into your diet while exploring life's thrilling possibilities.

Adding flavor to the Wyler’s Light brand

CREATING CONNECTIONS

Celtic didn't hold back with the "Live Vivid" campaign, taking it straight to social media to connect with Jel Sert's younger audience. We cooked up some eye-popping posts that brought the bold flavor of Wyler’s Light to life in a way that couldn't be missed.

Celtic used an inviting color palette to connect with a younger audience.

BRINGING VIVID TO THE MASSES

Celtic was determined to make sure this lifestyle campaign reached consumers right in the midst of their vibrant lives. We strategically placed our ads at bus stops and other high-traffic locations, showing people how Wyler’s Light could inject some much-needed boldness into their everyday routines.

Celtic placed Wyler’s Light in front of consumers as they went about their day.

MARLENE BYRNE, CELTIC CEO

Wyler’s Light set out to shake things up with a fresh brand campaign, all about flavoring your water and giving your daily life a vibrant boost. We splashed bold colors all around consumers to paint a picture of a vivid, lively life. The goal was to show how you could turn every moment into something exciting.

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