Jel Sert Company
Jel Sert was seeking a fully integrated program of messaging, visualization and media to change up the "old time" perception of the Wyler's Light brand. The goal was to appeal to a younger, more contemporary demographic. The brand was offering new ways to take plain old water and add a blast of fruit flavor on the go. The "Live Vivid" concept let consumers know that Wyler's Light adds flavor to their day.
"The food team has the experience to plan progressive strategies in the ever-evolving trends of the food industry. We create brand stories to tell a unique story and connect with the consumer."
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