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Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so many moving parts, it’s easy to miss a crucial step in the process. After developing a website for Ardent Mills, the nation’s leading supplier of flour, Celtic was next tasked with overseeing a translation from American English to Canadian French and English. Throughout the process we followed this helpful checklist to make sure nothing got l

Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking the first step can feel daunting. A good place to start a website is with a wireframe. A wireframe is to a website what a blueprint is for a house. While wireframes can take shape as whatever makes sense for your project, the standard wireframe is a black and white layout of the sizes, elements, features, navigation and other aspects of a proj

As an emerging company launching a revolutionary offering in the food production industry, your No. 1 goal is to sell, sell, sell. You have the opportunity to spotlight your product at one of the industry’s largest food trade shows. Marketing dollars are extremely limited so is this the right way to allocate a chunk of that money? And if yes, how do you make the biggest splash? Consider this: According to CEIR: The Role and Value of Face to Face, 92 percent of trade show atte