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From the built-up love story of Taylor Swift and Travis Kelce that brought us the kind of game-winning kiss you'd see in a movie, to the second overtime in Super Bowl history, to Usher's star-studded halftime performance, Super Bowl LVIII was one to remember. It's fair to say that the commercials weren't the star of the show in 2024, but our Celtic leadership team paid close attention to one of the advertising industry's biggest nights of the year, with these takeaways: Miche

Building a brand requires capturing the right audience's attention at the right time. Out of all the available marketing avenues, social media stands out as an exceptional choice for achieving this goal due to its unmatched targeting capabilities. Specific strategies can be employed to consistently gain more social media followers who actively engage with your brand. The following steps will help you improve your social media following and increase engagement on your posts. 1

Spring is here, and what better way to welcome the new season than by refreshing your social media content?

BY: Jeremy Hogan, VP Social Content "We want your attention." That’s essentially what every company is saying on social platforms. But with the overload of information and digital opportunities, being seen is harder than ever. Companies struggle with social media and digital program integration. The opportunity to reach customers through social and digital is great but the practical side of staying on top of the mediums is a challenge. Companies see social media packages as c

One of the greatest features of social media is the ability for any person to give a spur-of-the-moment reaction to something happening...

There are 2.27 billion active monthly users on Facebook as of 20181. With that many people getting onto a single platform every month,...

More marketers are embracing the value of blogs in the content marketing mix, and it’s not hard to see why. Not only do they help with SEO efforts and social media content, internet users in the U.S. spend three times longer reading a company’s blog than they do on emails from the company. And while blogs may seem to be a better fit for a consumer audience, B2B businesses are more likely to use blogging than B2C businesses. For many industries, the biggest challenge is the

One challenge facing a number of B2B marketers is how to effectively portray the personality of the brand. For industries like...

The number of ads people see, hear and read in a day is only growing. Some estimate the average American views 4,000 to 10,000...

When done right, Facebook can be a key tool in promoting your small business—even on a limited budget. With new updates on a nearly daily...

“Create a Facebook or LinkedIn business page and throw up some ads,” they say, “and your potential customers will come streaming in.”...

Even with an exciting game unfolding on the field, most of us here at Celtic view the football as the filler between the real main attraction – the commercials! No platform provides advertisers with more buzz or – with 103 million viewers – more eyeballs. To offer a glimpse into the conversations that dominate the water cooler at Celtic post-Super Bowl, we gave each of our team leaders a homework assignment for Super Bowl Sunday. Each was asked to evaluate the ads, make a cas

Well-constructed online surveys delivered to the right audiences can be one of the primary tools for gaining insight into how to improve...

We’ve all seen it. The website with press releases over a year old or the social site with content posted last year. Your brand looks...

In the age of digital and mobile content publishing it’s a fight to the front of the line to ensure that your company’s content is seen...

The potential exposure of social media is not something any company can ignore. Just ask Domino’s Pizza or Chrysler. The rogue employee...

“Committed to quality service” isn’t a brand. It is what you have to do to stay in business. Lots of companies make a feeble attempt at...