The potential exposure of social media is not something any company can ignore. Just ask Domino’s Pizza or Chrysler. The rogue employee can change the future with one quick “send.” Yet 67% of companies say they do not have a social media policy.
Celtic creates social policies using three key components:
Social Message Dissemination
Social Policy for Employees
Crisis Management Response
A policy must define acceptable posting and how to handle negative information. It should create a process for developing content consistent with the brand.