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Spend just a few seconds scrolling any social channel and it’s obvious; short-form video isn’t going anywhere. It’s the new language of both social and professional platforms. From everyday consumers to business decision-makers, everyone’s hooked on content that’s quick, snackable, and easy to engage with. In today’s world, where attention is the rarest currency, short-form video delivers what people want most: fast bursts of entertainment, education, or inspiration. Why Shor

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri.   Q. Wha

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients.   We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our team members. Our Digital Media Specialist at Celtic recently attended a cutting-edge course in prompt engineering for large language models (LLMs) and AI. Here’s a glimpse into the insights she gained and how marketers can leverage this knowledge to drive innovation for our clients. Crafting Effective Prompts The key to unlocking AI’s pote

Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...

It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...

As the Coronavirus continues to be a serious health threat, companies and associations around the world are struggling with decisions...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google hasn’t entered in some capacity. Recently, the company has been working to improve and increase its marketing services for businesses, both large and small. Google Data Studio is a free data visualization tool that allows you to view and organize your data into meaningful charts and graphs. Its functionality is different from Analytics, as it se

One of the greatest features of social media is the ability for any person to give a spur-of-the-moment reaction to something happening...

This is an exciting time for marketers as nearly every effort can be measured, providing real-time feedback on the performance of each...

Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so many moving parts, it’s easy to miss a crucial step in the process. After developing a website for Ardent Mills, the nation’s leading supplier of flour, Celtic was next tasked with overseeing a translation from American English to Canadian French and English. Throughout the process we followed this helpful checklist to make sure nothing got l

Websites with compelling and relevant content give their users real value which is why search engines reward quality websites with high...

Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking...

Mobile applications help organizations with customer service, brand awareness, customer retention and more which is why so many are...

Our mobile phone dependency is real. A recent study found that the average American checks his or her phone every 12 minutes, looking at...

A stale website could be holding you back from a lot of opportunities, such as landing new customers or providing a thought leadership...

There are countless considerations that go into the initial planning for a new website, but defining site visitors (or users) should be...

Interactive or “shoppable” content integrates photography or editorial and commerce to bring relevant buying information to life for...