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Manufacturing Digital released their list of top 10 chemical manufacturing companies by market cap this week, and there’s a lot of valuable insight we can glean about the landscape from a marketing perspective. Our partners here at Celtic took a look at the list and drew up a few takeaways. Focus on the Circular Economy & Make Sustainability Tangible With companies like LyondellBasell, Henkel, and Dow focusing on circular solutions and setting measurable goals to reduce carbo

The days of picture-perfect, overly polished content is on its way out. People don’t want staged anymore; they want real. They’re hungry for posts that feel genuine, approachable, and human. That’s why authenticity and user-generated content (UGC) are stealing the spotlight. Why Polished Doesn’t Always Perform Perfect lighting, flawless scripts, and staged product shots used to be the gold standard. But consumers are burned out on “picture-perfect.” Instead, they’re gravitati

Spend just a few seconds scrolling any social channel and it’s obvious; short-form video isn’t going anywhere. It’s the new language of both social and professional platforms. From everyday consumers to business decision-makers, everyone’s hooked on content that’s quick, snackable, and easy to engage with. In today’s world, where attention is the rarest currency, short-form video delivers what people want most: fast bursts of entertainment, education, or inspiration. Why Shor

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri. Q. Wha

Learn how to to utilize and understand KPIs efficiently in order to demonstrate your marketing impact clearly

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients. We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our team members. Our Digital Media Specialist at Celtic recently attended a cutting-edge course in prompt engineering for large language models (LLMs) and AI. Here’s a glimpse into the insights she gained and how marketers can leverage this knowledge to drive innovation for our clients. Crafting Effective Prompts The key to unlocking AI’s pote

All roads lead back to the search engine. Google is the first place many of us go when we have a question, when we’re looking for a new product, or when we want to settle an argument on who won the 1991 NBA Championship. (It was the Bulls, obviously. Who is that argument even with?) It’s no surprise that Google is often the first place your target audience discovers your brand too. And first impressions are everything! That’s where SEO comes in. Defining and Understanding SEO

Digital video consumption has reached an unprecedented level across all platforms and devices. In 2023, it is projected that the time spent on digital video will surpass that of traditional television. The majority of this time will be spent on connected devices such as smart TVs and game consoles rather than desktops, laptops, or mobile devices. According to user statistics, YouTube has over twice as many US users as TikTok, meaning YouTube's ads continue to capture a larger

Looking for a way to liven up your content? Give it some movement! Motion content is a sub-category under video content, the primary difference being that motion graphics primarily utilize 2D objects into live-action environments. Rather than use a static image with copy, motion graphics can combine that same text with animation or movement. They are a great medium for telling a deeper story, explaining a process or a product’s features and benefits. Motion graphics can signi

For years, artificial intelligence has been considered a pipe dream – a fun topic primarily explored in pop culture. That was until this year, which has been a massive one for the progression of AI. But don’t worry, we promise the robots haven’t taken over. There are plenty of reasons marketers can embrace AI as a tool in their efforts, rather than treating it as a threat. Here’s a rundown of how artificial intelligence can help marketers, as well as some concerns to be mindf

Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...

It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...

As the Coronavirus continues to be a serious health threat, companies and associations around the world are struggling with decisions...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google hasn’t entered in some capacity. Recently, the company has been working to improve and increase its marketing services for businesses, both large and small. Google Data Studio is a free data visualization tool that allows you to view and organize your data into meaningful charts and graphs. Its functionality is different from Analytics, as it se

One of the greatest features of social media is the ability for any person to give a spur-of-the-moment reaction to something happening...

This is an exciting time for marketers as nearly every effort can be measured, providing real-time feedback on the performance of each...