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Spend just a few seconds scrolling any social channel and it’s obvious; short-form video isn’t going anywhere. It’s the new language of both social and professional platforms. From everyday consumers to business decision-makers, everyone’s hooked on content that’s quick, snackable, and easy to engage with. In today’s world, where attention is the rarest currency, short-form video delivers what people want most: fast bursts of entertainment, education, or inspiration. Why Shor

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri.   Q. Wha

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

When hiring a new advertising agency, the Request for Proposal (RFP) is the go-to approach for choosing the right partner. Sure, RFPs usually cover the basics like capabilities and costs, but there’s more to it than that. You also want to find an agency that truly "fits"—meaning they align with your culture, share your values, complement your working style, and have the potential for a long-term relationship. Here's why fit matters and how you can structure your RFP to uncove

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients.   We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our team members. Our Digital Media Specialist at Celtic recently attended a cutting-edge course in prompt engineering for large language models (LLMs) and AI. Here’s a glimpse into the insights she gained and how marketers can leverage this knowledge to drive innovation for our clients. Crafting Effective Prompts The key to unlocking AI’s pote

It’s that time of year again — planning time. But the reality is planning isn’t something that happens once a year. Planning is a...

Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...

It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...

Along with all businesses right now, Celtic has had to quickly adapt to the strange new norm that is Covid-19. With the office working...

Creating a comprehensive marketing plan can be a daunting task for many CMOs. Both an art and science, planning needs to successfully...

The Monday post-Super Bowl is always a rough one, but what helps us get through our day is chatting and/or debating about our favorite...

Good branding sticks with you— it’s a company’s identity. It’s no wonder 89% of B2B marketers say brand awareness is their most important...

‘Tis the season for festive decorations, gift-giving, sugar cookies, and our personal favorite— holiday ads. As 2019 draws to a close, we...

As a full service agency, Celtic has received our fair share of good RFPs from potential clients. These well-crafted documents provide a...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

In today’s digital world, consumers respond to visual cues. Companies only have 50 milliseconds (that’s 0.05 seconds) to grab a...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is the first chapter in Celtic’s “Reel Deal” series dedicated to helping marketers tell their brand stories through compelling video. Approaching a video project can feel daunting, but it doesn’t have to. There is a place for video with heavy production values, but sometimes a quick, easy, explanation is just what your customer may need to help t

From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google hasn’t entered in some capacity. Recently, the company has been working to improve and increase its marketing services for businesses, both large and small. Google Data Studio is a free data visualization tool that allows you to view and organize your data into meaningful charts and graphs. Its functionality is different from Analytics, as it se