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Manufacturing Digital released their list of top 10 chemical manufacturing companies by market cap this week, and there’s a lot of valuable insight we can glean about the landscape from a marketing perspective. Our partners here at Celtic took a look at the list and drew up a few takeaways. Focus on the Circular Economy & Make Sustainability Tangible With companies like LyondellBasell, Henkel, and Dow focusing on circular solutions and setting measurable goals to reduce carbo

The days of picture-perfect, overly polished content is on its way out. People don’t want staged anymore; they want real. They’re hungry for posts that feel genuine, approachable, and human. That’s why authenticity and user-generated content (UGC) are stealing the spotlight. Why Polished Doesn’t Always Perform Perfect lighting, flawless scripts, and staged product shots used to be the gold standard. But consumers are burned out on “picture-perfect.” Instead, they’re gravitati

Spend just a few seconds scrolling any social channel and it’s obvious; short-form video isn’t going anywhere. It’s the new language of both social and professional platforms. From everyday consumers to business decision-makers, everyone’s hooked on content that’s quick, snackable, and easy to engage with. In today’s world, where attention is the rarest currency, short-form video delivers what people want most: fast bursts of entertainment, education, or inspiration. Why Shor

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri. Q. Wha

Learn how to to utilize and understand KPIs efficiently in order to demonstrate your marketing impact clearly

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

When hiring a new advertising agency, the Request for Proposal (RFP) is the go-to approach for choosing the right partner. Sure, RFPs usually cover the basics like capabilities and costs, but there’s more to it than that. You also want to find an agency that truly "fits"—meaning they align with your culture, share your values, complement your working style, and have the potential for a long-term relationship. Here's why fit matters and how you can structure your RFP to uncove

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients. We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our team members. Our Digital Media Specialist at Celtic recently attended a cutting-edge course in prompt engineering for large language models (LLMs) and AI. Here’s a glimpse into the insights she gained and how marketers can leverage this knowledge to drive innovation for our clients. Crafting Effective Prompts The key to unlocking AI’s pote

From the built-up love story of Taylor Swift and Travis Kelce that brought us the kind of game-winning kiss you'd see in a movie, to the second overtime in Super Bowl history, to Usher's star-studded halftime performance, Super Bowl LVIII was one to remember. It's fair to say that the commercials weren't the star of the show in 2024, but our Celtic leadership team paid close attention to one of the advertising industry's biggest nights of the year, with these takeaways: Miche

For over 30 years, when I mention that I work in marketing, I consistently encounter the same question: "What exactly is marketing?" This is often followed by variations such as "Is it about placing ads?" or "Does it involve sales or social media?" The easiest explanation is marketing encompasses ALL the above but in a well-planned way. I typically explain that effective marketing is a process that starts with the formulation of a strategy. It involves defining the right mess

Social media continues to emerge as an enormous platform for marketers and advertisers. Ad spending on social media is projected to reach $268 billion in 2023, making the platform an outstanding place to showcase a brand’s identity, insights and information. But how do you get people to stop their endless scrolling on Facebook, Twitter or LinkedIn and delve into what you’re promoting? 1. Make it move Like everything else in today’s digital world of advertising, social media

We experience the world through storytelling. Every brand tells a story in the same way every human tells a story. In fact, your brand is putting forth a narrative in the marketplace, whether it’s intentional or not. Our team of brand experts here at Celtic Chicago loves to help our clients showcase their authenticity in intentional, well-structured, engaging brand narratives. Read on to check out just a few of our brand development insights. 1. Brands need to create a narrat

All roads lead back to the search engine. Google is the first place many of us go when we have a question, when we’re looking for a new product, or when we want to settle an argument on who won the 1991 NBA Championship. (It was the Bulls, obviously. Who is that argument even with?) It’s no surprise that Google is often the first place your target audience discovers your brand too. And first impressions are everything! That’s where SEO comes in. Defining and Understanding SEO

Digital video consumption has reached an unprecedented level across all platforms and devices. In 2023, it is projected that the time spent on digital video will surpass that of traditional television. The majority of this time will be spent on connected devices such as smart TVs and game consoles rather than desktops, laptops, or mobile devices. According to user statistics, YouTube has over twice as many US users as TikTok, meaning YouTube's ads continue to capture a larger

Looking for a way to liven up your content? Give it some movement! Motion content is a sub-category under video content, the primary difference being that motion graphics primarily utilize 2D objects into live-action environments. Rather than use a static image with copy, motion graphics can combine that same text with animation or movement. They are a great medium for telling a deeper story, explaining a process or a product’s features and benefits. Motion graphics can signi

Building a brand requires capturing the right audience's attention at the right time. Out of all the available marketing avenues, social media stands out as an exceptional choice for achieving this goal due to its unmatched targeting capabilities. Specific strategies can be employed to consistently gain more social media followers who actively engage with your brand. The following steps will help you improve your social media following and increase engagement on your posts. 1

My media team at Celtic works on diverse campaign strategies to connect with our client’s target audiences. As a B2B agency, we use a variety of media to deliver leads and connection for our clients. By focusing on results within the industries we serve, we drive ROI and create opportunities. From food scientists to engineers, we are using a media mix to reach and connect our clients with valued customers. Four Steps to Create Impactful B2B Influencer Marketing Have you consi

In today's digital landscape, having a strong presence on Google is essential for any successful marketing campaign. That's why we've gone the extra mile to achieve Google Partner status and proudly display the Google Partner badge. But what does it truly mean to be a Google Partner, and why is it such a noteworthy accomplishment? Our Director of Media Services, Brook Schuler, is here to address these burning questions and shed light on the topic. Let's dive in! 1. What i