In today’s digital world, consumers respond to visual cues. Companies only have 50 milliseconds (that’s 0.05 seconds) to grab a customer’s attention, making photography an extremely valuable tool. Whether it’s capturing a new product or a company’s leaders, photography plays a crucial role in how consumers view a brand’s message.
High quality, impactful images can be taken in a studio or on-location, and there is no right or wrong choice when it comes to which route to choose. In fact, it’s totally a matter of preference and varies by campaign.
In this first chapter of our two-part series, “In a Flash”, we’re tackling the benefits of on-location photography.
Keep it Natural: If you need to photograph real people for your marketing efforts, often times people tend to be relaxed and feel a bit more at ease when they are photographed in their natural habitat. A studio can sometimes be intimidating, especially if you are photographing people who are uncomfortable in front of the camera. It can sometimes be easier to get more natural, authentic expressions from an individual in a familiar location.
Tell a Story: Every brand has a unique story waiting to be told. Traveling to the origin of the story and capturing photos of real people highlights a brand’s authenticity. Recently, Celtic coordinated an on-location photoshoot for ArcelorMittal, the world’s leading steel and mining company. After traveling to ArcelorMittal’s headquarters, Celtic witnessed firsthand the innovation and passion of their employees. The “We Are ArcelorMittal” campaign showcases real employees surrounded by their work environment and highlighted the company’s unique workplace.
Visually Exciting: On-location photography means unlimited background options. You don’t have to worry so much about the background of your photos or scenes looking dull on an on-location shoot— there are lots of different shots to be captured. Experimenting with different backgrounds and lighting can deliver some amazing results. Sometimes those spontaneous shots make for the best product.
Check back on the Celtic blog for our next chapter in the “In a Flash” series.