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The Reel Deal: A Checklist to Master On-Location Video Shoots
Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...
The Reel Deal: 3 Reasons to Feature Internal Experts in Company Videos
Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is the first chapter in Celtic’s “Reel Deal” series dedicated to helping marketers tell their brand stories through compelling video. Approaching a video project can feel daunting, but it doesn’t have to. There is a place for video with heavy production values, but sometimes a quick, easy, explanation is just what your customer may need to help t
Add a Human Element to Your Brand with Employee Profiles
One challenge facing a number of B2B marketers is how to effectively portray the personality of the brand. For industries like...
How Small Businesses Can Achieve Trade Show Success
As an emerging company launching a revolutionary offering in the food production industry, your No. 1 goal is to sell, sell, sell. You have the opportunity to spotlight your product at one of the industry’s largest food trade shows. Marketing dollars are extremely limited so is this the right way to allocate a chunk of that money? And if yes, how do you make the biggest splash? Consider this: According to CEIR: The Role and Value of Face to Face, 92 percent of trade show atte
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