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In today’s digital world, consumers respond to visual cues. Companies only have 50 milliseconds (that’s 0.05 seconds) to grab a customer’s attention, making photography an extremely valuable tool. Whether it’s capturing a new product or a company’s leaders, photography plays a crucial role in how consumers view a brand’s message. High quality, impactful images can be taken in a studio or on-location, and there is no right or wrong choice when it comes to which route to choose

Good news, your small- or medium-sized manufacturing business is pulsing along. Sales are up from last year, you’ve got a knowledgeable team of professionals working to grow your offerings, and all in all, the economy is good. If you’re smartly running your business, you know that continually building your brand visibility and customer loyalty takes more than just sitting back and letting them come to you. Most likely, your value proposition five years ago isn’t necessarily t

More marketers are embracing the value of blogs in the content marketing mix, and it’s not hard to see why. Not only do they help with SEO efforts and social media content, internet users in the U.S. spend three times longer reading a company’s blog than they do on emails from the company. And while blogs may seem to be a better fit for a consumer audience, B2B businesses are more likely to use blogging than B2C businesses. For many industries, the biggest challenge is the

One challenge facing a number of B2B marketers is how to effectively portray the personality of the brand. For industries like...