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Emily Culella is the Director of Associations at Celtic and leads her team to build strength and creativity within this industry. Emily ensures smooth execution of programs, initiatives, and member services during her day-to-day. Partnering closely with boards of directors helps her achieve strategic support, communication progress, and organizational goals. By overseeing daily operations, she builds a connection that takes association’s missions to the next level. Emily’s pa

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri. Q. Wha

Let’s be real—if your business isn’t showing up on search engines, you’re missing out on a huge opportunity. In today’s digital world,...

It’s the beginning of a bold new chapter: one that honors where we’ve been, embraces who we are today, and sets a clear vision for where we’re going next.

At Celtic, we always embrace opportunities to celebrate exceptional work and acknowledge the performance of Celts who set the bar and drive success. As we settle into the new year, there are a few Celts who undoubtedly deserve recognition, for both their outstanding work and their brand-new positions! We are ecstatic to share the latest Celtic roster news: Deb Ryan has been promoted to Vice President of Associations, with a nearly 15-year tenure here at Celtic. Deb’s leader

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

When hiring a new advertising agency, the Request for Proposal (RFP) is the go-to approach for choosing the right partner. Sure, RFPs usually cover the basics like capabilities and costs, but there’s more to it than that. You also want to find an agency that truly "fits"—meaning they align with your culture, share your values, complement your working style, and have the potential for a long-term relationship. Here's why fit matters and how you can structure your RFP to uncove

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients. We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

Learn why a comprehensive recruitment strategy is key to helping you attract top talent and drive success.

Agency veterans Jim Heitzman, Danielle Vitogiannes and Jeremy Hogan to Lead the Agency as Founder Transitions to Advisory Role Morton Grove, Ill., July 29, 2024 – Celtic Chicago, a full-service B2B advertising agency and association management company, proudly announces a new executive leadership team poised to guide the agency into its exciting next chapter. The agency will now be led by longtime employees Jim Heitzman, promoted to partner, president + CEO, Danielle Vitogia

By: Brook Schuler Director, Media In the fast-paced world of B2B marketing, connecting with the right buyers at the right time is crucial. Traditional marketing strategies, while still useful, have their limits when it comes to the unique and complex nature of B2B buyer journeys. By 2025, Gartner anticipates that 80% of B2B sales interactions between suppliers and buyers will take place through digital channels, highlighting the growing importance and value of programmatic s

Meet Braden Nauman, associate creative director at Celtic. When Braden isn’t creating amazing work for Celtic, he is embracing the great...

Celtic Named Agency of Record by Ajinomoto Health & Nutrition North America, Inc. Celtic Chicago is proud to announce that we have been named agency of record for the Solutions & Ingredients division of Ajinomoto Health & Nutrition North America, Inc. (AHN). Celtic will partner with the AHN marketing team to support a broad range of efforts, including media planning; integrated marketing communications and collateral; public relations; and trade show support and engagement. “

Super Bowl LVII was an absolute thriller from start to finish. But while Patrick Mahomes was leading the Kansas City Chiefs to their second title in four years, us Celts were paying close attention to what was going on during the breaks in the action. Here are our takeaways from this year’s batch of Super Bowl commercials: Rock Star Do you think you're a "rock star" at your job? The real-life rock stars have something to say about it. During the 2023 Workday Super Bowl commer

Daubert Chemical, an industry-leading manufacturer of specialty coatings and adhesives, has named Celtic Chicago its agency of record. Celtic will be responsible for developing and executing integrated communications programs across the entire Daubert Chemical business including marketing communications, media planning, tradeshow support, social media and digital. “I was initially drawn to Celtic’s experience marketing chemicals and complex products, and after meeting with th

Super Bowl Sunday…some come for the appetizers, some come for the football, and for others, the commercials are the main event. Celts tend to like all three, but as advertisers, we couldn’t help but weigh in on our favorite commercials from Super Bowl LVI: Amazon is a Mind Reader What do you get when you combine two beautiful people, who happen to be married in real life, and have almost flawless comedic timing? A really great spot that pokes fun at Alexa’s unnerving and (ima

Celtic is excited to announce Matt Barbato as the newest member of our team. Matt is a copywriter, who loves sports and getting creative with the team. We sat down with Matt and discussed his new job, the role he will play at Celtic, and his dream celebrity dinner! Q. What are you most excited about in your new position? I’m really excited to take everything I’ve learned throughout my journalism and marketing career and bring it to Celtic. Having written about similar ind

Meet Maria Diamond, a Graphic Designer at Celtic! We sat down with Maria to discuss new life updates, past career advances, her passion for graphic design, and her future goals. We are so excited to have Maria as a Celt! Read on to learn more about Maria’s important role and how she got into the industry. Q. When did you start working at Celtic, and what are you most excited about? A. I started working at Celtic this past summer. Earlier that year, I had decided to switch de

Celtic recently scored a big win in the W3 Awards, earning silver in website redesign for our work on the new Marconi Foods website. There’s so much more to redesigning a website than what’s actually seen on the page. That’s why we spoke with Danielle Vitogiannes, Celtic’s Vice President of Experience, to get her perspective on how this website came together and the impact it’s delivered for our client. Website redesigns can be significant projects, what were the initial goal

Celtic is thrilled to announce Chris Lehr, former Celtic senior account manager, is back with our agency serving in a leadership position as associate director of client services. Chris will celebrate 8 years as a Celt and we had the pleasure to speak with him regarding a myriad of topics including: exciting new life updates, summer plans and his return to Celtic. Welcome back to Celtic! How has the return been? Because I know the people so well at Celtic, it’s familiar - kin