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Spend just a few seconds scrolling any social channel and it’s obvious; short-form video isn’t going anywhere. It’s the new language of both social and professional platforms. From everyday consumers to business decision-makers, everyone’s hooked on content that’s quick, snackable, and easy to engage with. In today’s world, where attention is the rarest currency, short-form video delivers what people want most: fast bursts of entertainment, education, or inspiration. Why Shor

Meet Sheri Kimlinger, our media team’s Digital Media Specialist. Sheri comes to Celtic with a wealth of marketing experience and a keen eye for strategy in digital media. She gravitates toward the creative and analytical aspects of life making her a weapon for the media team. When she’s not knocking it out of the park in the digital media game, Sheri stays active whether it’s traveling the world or diving into a good book. Read on to learn more about our Celt, Sheri.   Q. Wha

The world of digital marketing is evolving faster than ever, and as an advertising agency, staying on top of content trends is essential to ensure your clients remain ahead of the curve. In 2024, certain content types proved their effectiveness by driving engagement, brand awareness, and conversions. But how can we take these insights and transform them into actionable strategies for 2025? Let’s break down the top-performing content of 2024 and explore how to leverage these t

When hiring a new advertising agency, the Request for Proposal (RFP) is the go-to approach for choosing the right partner. Sure, RFPs usually cover the basics like capabilities and costs, but there’s more to it than that. You also want to find an agency that truly "fits"—meaning they align with your culture, share your values, complement your working style, and have the potential for a long-term relationship. Here's why fit matters and how you can structure your RFP to uncove

At Celtic, our Client Services team helps ensure our clients are using the newest and most innovative marketing strategies to achieve their goals. This includes creating strategic omnichannel marketing plans. Audiences today value a consistent, personalized experience across all platforms and that is exactly what an omnichannel strategy is delivering for our clients.   We sat down with Director of Client Services, Chris Lehr, to discuss how omnichannel marketing helps ensure

At Celtic, part of our commitment to leading the conversation on the latest trends and technologies involves continuous education for our team members. Our Digital Media Specialist at Celtic recently attended a cutting-edge course in prompt engineering for large language models (LLMs) and AI. Here’s a glimpse into the insights she gained and how marketers can leverage this knowledge to drive innovation for our clients. Crafting Effective Prompts The key to unlocking AI’s pote