My media team at Celtic works on diverse campaign strategies to connect with our client’s target audiences. As a B2B agency, we use a variety of media to deliver leads and connection for our clients. By focusing on results within the industries we serve, we drive ROI and create opportunities. From food scientists to engineers, we are using a media mix to reach and connect our clients with valued customers.
Four Steps to Create Impactful B2B Influencer Marketing
Have you considered adding influencer marketing to your marketing mix? B2B companies that use influencer marketing report an average ROI of $6.50 for every $1 invested. Identifying and partnering with key trusted influencers in vertical B2B industries is proven to cost-efficiently drive brand awareness, increase leads, and drive sales.
There are important steps in creating influencer campaigns. Here are four:
1. Identify relevant influencers. We look for influencers who have a strong presence and connection with your target B2B audience. These might be industry experts, thought leaders, or writers with a significant following and credibility who align with your brand.
2. Set Objectives and Strategy. Reach out to the identified influencers with clear objectives and purpose. Explain what you are looking to achieve and your expectations for the partnership. These could be interviews, speaking, content or even webinars.
3. Create a Relevant Campaign. The content must engage the customers and drive them to connect with your brand. The influencers can deliver blogs, social media, whitepapers, or research that resonates with the customers.
4. Offer Connection. Be sure to have a way to drive the customers to your brand story. With a clear call to action, connecting with customers is seamless and drives conversation with your brand.
If you're interested in discovering effective ways to boost your marketing efforts through a B2B influencer strategy, feel free to reach out to me at brooks@celticchicago.com. I’ll provide further insights and guidance to get your team connected.
